Farda Clothing Update | Shark Tank India Season 1
Farda is a customised streetwear brand started by Chahat Pahuja and Sanskar Mishra. The word means tomorrow in Urdu. The brand focuses on high-street fashion with Indian design elements, offering pieces that customers can personalise, and the founders positioned it as clothing you won’t find in any mall or generic fast-fashion store.
Farda Clothing on Shark Tank India Season 1
Chahat Pahuja and Sanskar Mishra pitched Farda in Season 1, Episode 11. Aman Gupta and Namita Thapar were on the panel.
| Detail | Info |
|---|---|
| Ask | ₹30 lakhs for 10% equity |
| Implied Valuation | ₹3 crore |
| Deal | ₹30 lakhs for 20% equity |
| Deal Valuation | ₹1.5 crore |
| Season | 1 |
| Investing Sharks | Aman Gupta, Namita Thapar |
The Pitch
The founders asked for ₹30 lakhs at 10% equity, valuing Farda at ₹3 crore. They pitched the gap in customised, India-influenced streetwear, arguing that young consumers wanted clothing with a distinct cultural identity rather than branded basics.
Farda was clocking around ₹10 lakhs per month in revenue before the show. The brand was young, barely launched, but the founders made a case for demand signals they were seeing in their early customer base.
What the Sharks Said
Aman Gupta and Namita Thapar were interested but pushed for more equity. They offered ₹30 lakhs at 20% equity, bringing the valuation down to ₹1.5 crore. The founders accepted, splitting the deal at ₹15 lakhs each.
What Happened After
The deal with Aman Gupta didn’t close after filming. The founders didn’t offer a detailed explanation publicly, and the investment fell through during post-show negotiations.
Despite that, Farda got a major burst of attention after the episode aired. The founders said they gained over 55,000 new followers in the 20 days after the episode aired and saw a sustained increase in orders. By July 2023, the brand had done ₹13 lakhs in sales within four months of a particular product launch cycle. The Instagram following grew steadily through 2023, reaching over 17,000 followers.
The brand continued operating into 2024 and 2025, focused on custom streetwear and building a community around its aesthetic.
Current Status (2025)
| Detail | Info |
|---|---|
| 63,000+ followers (as of 2025) | |
| Website | farda.in |