Menstrupedia Update | Shark Tank India Season 1
Menstrupedia is a menstrual health education company that teaches girls and women about periods through comic books and digital content. Aditi Gupta and Tuhin Paul, a husband-and-wife team from Ahmedabad, co-founded it after Aditi grew up with almost no accurate information about menstruation and saw that gap firsthand. By the time they pitched on Shark Tank India, the company had reached 15 million girls through its content.
Menstrupedia on Shark Tank India Season 1
Aditi Gupta and Tuhin Paul pitched Menstrupedia in Season 1. Namita Thapar was among the sharks on the panel.
| Detail | Info |
|---|---|
| Ask | ₹50 lakhs for 10% equity |
| Implied Valuation | ₹5 crore |
| Deal | ₹50 lakhs for 20% equity |
| Deal Valuation | ₹2.5 crore |
| Season | 1 |
| Investing Shark | Namita Thapar |
The Pitch
The founders asked for ₹50 lakhs at 10% equity. Revenue at the time was ₹1.15 crore, with profit of around ₹31 lakhs. The business had two main income streams: sales of their educational comic books and sponsorships from hygiene brands, with corporate sponsorships making up about 40% of revenue.
Menstrupedia had already attracted significant attention outside India. The founders had been featured in Forbes India, Time magazine, and the Economic Times. Aditi had given a TED Talk. The company wasn’t a traditional startup chasing scale with venture funding; it was a mission-driven content business with real revenue and profit.
What the Sharks Said
Nameless Thapar connected with the mission. She wanted a bigger equity stake for the same amount and came in at ₹50 lakhs for 20%, halving the implied valuation to ₹2.5 crore. The founders accepted.
What Happened After
The deal with Namita didn’t close after the show. Post-show negotiations didn’t result in a signed agreement.
Despite that, Menstrupedia kept growing on its own. The company’s Instagram following grew from under 15,000 followers to over 94,000 by late 2023 and crossed 125,000 by 2025. Aditi continued expanding the brand’s reach and launched TruBuddy, a related menstrual wellness initiative.
Current Status (2025)
| Detail | Info |
|---|---|
| Girls Reached | 15 million+ |
| Instagram Followers | 125,000+ |
| Website | menstrupedia.com |