Nuutjob Update | Shark Tank India Season 1
Nuutjob is a men’s intimate hygiene and grooming brand founded by women. The company sells products designed for men’s below-the-belt care, a category that barely existed in the Indian market before the brand launched. The product line includes trimmers, hair removal solutions, and brightening creams marketed specifically for men’s intimate areas.
Nuutjob on Shark Tank India Season 1
The founders pitched Nuutjob in Season 1. Namita Thapar, Aman Gupta, Peyush Bansal, Ashneer Grover, and Anupam Mittal were on the panel.
| Detail | Info |
|---|---|
| Ask | ₹25 lakhs for 5% equity |
| Implied Valuation | ₹5 crore |
| Deal | ₹25 lakhs for 20% equity |
| Deal Valuation | ₹1.25 crore |
| Season | 1 |
| Investing Sharks | Namita Thapar, Aman Gupta, Peyush Bansal |
The Pitch
The founders asked for ₹25 lakhs at 5% equity. The pitch leaned into the taboo nature of the product category and argued that India had no mainstream brand addressing men’s intimate grooming. The founders, being women, made the case that they understood hygiene needs without the awkward marketing that typically surrounds men’s products.
Ashneer Grover and Anupam Mittal made an early offer at ₹25 lakhs for 25% equity. Namita Thapar, Aman Gupta, and Peyush Bansal came in with a competing offer: the same ₹25 lakhs but for a 20% stake. The founders chose the three-shark team over Ashneer and Anupam.
What the Sharks Said
Two competing groups made offers. Ashneer and Anupam bid ₹25 lakhs for 25%. Namita, Aman, and Peyush countered with ₹25 lakhs for 20%. The founders went with the lower equity offer from the three-shark group, liking the combined expertise in health, consumer brand, and retail.
What Happened After
The deal didn’t close after the show. The founders confirmed this publicly but didn’t explain the reasons.
The episode itself was a massive marketing event for the brand. The founders said on a podcast that sales jumped 2000X immediately after the episode aired. Annual revenue reached ₹2.89 crore as of March 2023. In FY24, monthly revenue ran between ₹5 and ₹10 lakhs. The brand expanded its product line to include grooming options for women as well and continued operating independently.
Current Status (2025)
| Detail | Info |
|---|---|
| Revenue (FY23) | ₹2.89 crore |
| Valuation (2024) | ₹3 crore |
| Website | nuutjob.com |